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CEOs creating more collaborative cultures: IBM

August 1, 2012

Every two years, IBM releases an impressive, massive study on emerging trends. According to SAP’s Michael Brenner, the data for this report is actually based on face-to-face interviews with more than 1,700 CEOs from 64 countries and 18 industries. Check out the original IBM report and the SAP commentary by Michael Brenner. (

This is obviously no small undertaking, (probably one reason they only do it every two years) so you know that the answers gleaned from this are bound to unearth some pretty convincing worldwide trends.

One of the interesting and points unearthed by this year’s study is the fact that more than 70% of CEOs surveyed stated they’re trying to improve their understanding of individual customers so as to be able to improve their responsiveness to customer needs. The study also shows that technology has risen to the top of the list of external forces that CEO’s think will have the most impact on their organizations in the short term. Yet another key finding is that CEO’s are creating more open and collaborative cultures, with 75% of them naming collaborative attitude as a critical trait for employees. Given the level of integration, real-time analytics and collaboration that is possible with today’s leading enterprise management solutions – such as SAP’s – this might be a good time for companies to consider upgrading their platforms or applications.

The report also highlighted three key recommendations for CEOs to take away:

1.  Empower employees through values: Though openness and freely expressed ideas can offer an environment of creativity and innovation, it can also create more risk. A strong sense of purpose and shared beliefs will help guide decision making.

2.  Engage customers as individuals:  To effectively engage a customer, organizations must gather insights about the whole person or business customer through stronger analytics tools. This will enable them to uncover patterns and answer questions they may not have thought to ask.

3.  Amplify innovation with partnerships.  Partnering organizations will have to share collaborative environments, share data and share control.

Do these trends sound familiar within your company? Do the recommendations resonate with you? Let us know what you think.

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