Innovation and differentiation: Oxford Economics/SAP Study

Innovation has never been more critical to SMEs. In a global economy driven by increasingly empowered consumers, small and midsized firms must find ways to stand out from their competitors and create tighter bonds with their customers. Technology is vital to success on these fronts, along with a focus on creating new products and services to meet evolving customer needs.  This study of 2,100 executives from SMEs in 21 countries shows they grasp this changing reality.

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