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Strongco Corporation Selects SAP® Solutions and Illumiti as Implementation Partner to Manage Continued Growth

December 17, 2013

MISSISSAUGA, ONTARIO–(Marketwire – Sept. 12, 2012) – Strongco Corporation (TSX:SQP) today announced that it has selected the SAP® Business All-in-One solution as its business management software platform, and retained Illumiti as its implementation partner. The company decided on SAP Business All-in-One because of its integrated functionality, which will provide increased information visibility and improved operating efficiency.

“Our objective is to implement a technology platform that will enable Strongco to deliver the very best customer service in the industry,” said Bob Dryburgh, President and Chief Executive Officer, Strongco. “This will provide a foundation that leverages new technologies, positioning Strongco to differentiate our business now and for the future.”

SAP Business All-in-One will also help Strongco with all core business processes like finance, sales and procurement to provide quick and cost-effective access to the information and capabilities needed to make decisions in real time and to take action. It will support innovation and adaptation to changing heavy-equipment industry requirements and will improve overall operational efficiency.

“We are excited to work with Strongco on this important project and are confident that with SAP Business All-in-One we will help Strongco turn its vision into a reality and provide a solid foundation for continued growth,” said Nir Orbach, Chief Executive Officer, Illumiti.

“Through the use of SAP Business All-in-One, Strongco will enable its entire organization to be more productive, helping it to achieve improved growth, lower costs and a better understanding of their business processes,” said Michael Cardiff, Chief Operating Officer, SAP Canada. “Teaming with partners like Illumiti, SAP offers midsize companies the industry solutions they need to compete effectively. And the solution offers flexibility to adapt and extend as a business evolves and grows.”

About Strongco Corporation

Strongco Corporation is one of Canada’s largest multiline mobile equipment dealers and operates in the northeastern United States through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. Strongco has approximately 640 employees serving customers from 26 branches in Canada and five in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, National, Grove, Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Doppstadt, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

About Illumiti

Illumiti is a systems integration and management consulting company with offices in Canada, the U.S. and Switzerland, serving customers globally. Its team enables customers to realize their vision by leveraging technology, people and leading business practices. Illumiti helps its clients achieve optimized operations in the key areas at the core of their business, by implementing custom-fit solutions from SAP and other vendors faster, at a lower cost, and at a lower risk than other alternatives. Illumiti is an SAP gold channel partner and has been awarded the SAP Business All-in-One Partner of the Year, Canada award for both 2010 and 2011. Illumiti is also one of the fastest-growing SAP channel partners in the U.S. For more information about Illumiti, please visit

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Forward-looking Statements

This news release contains “forward-looking” statements within the meaning of applicable securities legislation which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Strongco or industry results, to be materially different from any future results, events, expectations, performance or achievements expressed or implied by such forward-looking statements. All such forward-looking statements are made pursuant to the “safe harbour” provisions of applicable Canadian securities legislation. Forward-looking statements typically contain words or phrases such as “may”, “outlook”, “objective”, “intend”, “estimate”, “anticipate”, “should”, “could”, “would”, “will”, “expect”, “believe”, “plan” and other similar terminology suggesting future outcomes or events.

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